How to get Rich by Jack Canfield. Watch and comment.
Monday 31 December 2018
How to become successful in life by Jack Canfield
How to become successful in life by Jack Canfield. Watch and comment.
3 Books That Will Change Your Life - Top Personal Development Books by Brian Tracy
Do comment what do you think about it.
How to Become Rich: 5 Reasons Why Most Don't Become Wealthy by Brian Tracy
Do comment what do you think about it.
Sunday 30 December 2018
Friday 28 December 2018
How to overcome the objections to closing a Sale by Brian Tracy
Do comment what do you think about it.
How to become successful by using 21 Day Mental Diet by Brian Tracy
Do comment what do you think about it.
Thursday 27 December 2018
Free Ebook to earn money online
Hello,
Waqar, personal development coach here.
Today I am offering my latest Ebook to you totally FREE. Click here.
This book is a result of my several weeks effort to find some very efficient ways to earn money online even if you are doing a day job. You can spare as little as 1 hour each day and can start earning real money online.
I am sure this book will be very helpful for you. So please click here to get your free copy.
Don't hesitate to take the first step towards your financial freedom. Get your copy here.
Cheers,
Waqar
Waqar, personal development coach here.
Today I am offering my latest Ebook to you totally FREE. Click here.
This book is a result of my several weeks effort to find some very efficient ways to earn money online even if you are doing a day job. You can spare as little as 1 hour each day and can start earning real money online.
I am sure this book will be very helpful for you. So please click here to get your free copy.
Don't hesitate to take the first step towards your financial freedom. Get your copy here.
Cheers,
Waqar
6 Time Management Tips to Increase Productivity by Brian Tracy
Do comment what do you think about it.
3 Steps To Achieve Anything In your Life by Tony Robbins
How to achieve anything in life by Tony Robbins, watch and comment.
Wednesday 26 December 2018
How to develop a habit of positive thinking by Tony Robbins
How to develop a habit of positive thinking by Tony Robbins, watch and comment.
How to develop Daily Habits of Successful People by Brian Tracy
How to develop daily habits to become successful by Brain Tracy
How to change the way you feel by Tony Robbins
How to change your feeling quickly, listen to Tony Robbins advice. Watch and comment.
How to motivate yourself in 20 minutes, by Tony Robbins
Great motivational video by Tony Robbins - Watch and comment.
Tuesday 25 December 2018
How to improve yourself by Jim Rohn
Great advice by Jim Rohn, coach of the coaches, Tony Robbins coach. Enjoy watching and do comment.
Jim Rohn: How to Gain Financial Freedom | Law of Attraction
Great advice about financial freedom by Jim Rohn, coach of the coaches, Tony Robbins coach. Enjoy listening and do comment.
Jim Rohn: How To Become A BILLIONAIRE (SERIOUSLY)
Want to become a billionaire, listen to Jim Rohn advice, coach of the coaches, Tony Robbins coach. Listen and do comment.
Jim Rohn: Think Rich to Get Rich (jim rohn motivation)
Want to become rich, listen to great advice by Jim Rohn, coach of the coaches, Tony Robbins coach. Enjoy listening and do comment.
How to remain motivated by Jim Rohn
Great motivational speech by Jim Rohn, coach of the coaches, Tony Robbins coach. Enjoy listening and do comment.
Monday 24 December 2018
Jim Rohn - How to Become More Disciplined (Jim Rohn Personal Development)
Incredible video about self-discipline by Jim Rohn, Tony Robbins' coach, what do you think? Comment here.
A summary of the famous book 'Think and Grow Rich' by Napolean Hill
The Book in Three Sentences
1. Napoleon Hill researched more than forty millionaires to find out what made them the men that they were
2. In Think and Grow Rich, he imparts that knowledge to you
3. Whatever the mind can conceive and believe, the mind can achieve
The Five Big Ideas
1. The starting point of all achievement is desire
2. You are the master of your destiny
3. When defeat comes, accept it as a signal that your plans are not sound, rebuild those plans, and set sail once more toward your coveted goal
4. Your greatest success will often come just one step beyond the point at which defeat has overtaken you
5. Set your mind on a definite goal and observe how quickly the world stands aside to let you pass
Think and Grow Rich Summary
Bob Proctor has formed the habit of reading a few lines from Think and Grow Rich every day and has arrived at the conclusion that whatever challenge he may face, his solution will be found in the pages of Think and Grow Rich.
Another habit Proctor has formed that he would urge the reader to follow is to read the chapter on “Persistence” every day for 30 days at least twice a year.
“Don’t wait. The time will never be right.”
“Thoughts are things—and powerful things at that when they are mixed with definiteness of purpose, persistence, and a burning desire for their translation into riches or other material objects.”
Hill learned from years of experience with men that when a man really desires a thing so deeply that he is willing to stake his entire future on a single turn of the wheel in order to get it, he is sure to win.
“What a different story people would have to tell if only they would adopt a definite purpose and stand by that purpose until it had time to become an all-consuming obsession.”
“Opportunity has a sly habit of slipping in by the back door, often disguised in the form of misfortune or temporary defeat which why so many fail to recognize opportunity.”
“An intangible impulse of thought can be ‘transmuted’ into its physical counterpart.”
Know what you want and have the determination to stand by that desire until you realize it.
“One of the most common causes of failure is the habit of quitting when one is overtaken by temporary defeat.”
Before success comes into your life, you are sure to be met with much temporary defeat and, perhaps, some failure.
More than 500 of the most successful individuals this country has ever known told Hill that their greatest success came just one step beyond the point at which defeat had overtaken them.
“When riches begin to come, they come so quickly, in such great abundance, that one wonders where they have been hiding all those years.”
One of the main weaknesses of the human race is the average person’s familiarity with the word “impossible.”
A great many years ago Hill purchased a dictionary. The first thing he did with it was turn to the word “impossible” and neatly clip it out of the book. Hill advises you to do the same.
Another weakness found in many people is the habit of measuring everything and everyone by their own impressions and beliefs.
“When poet William Ernest Henley wrote the prophetic lines, ‘I am the Master of my Fate, I am the Captain of my Soul,’ he should have informed us that we are the Masters of our Fate, the Captains of our Souls, because we have the power to control our thoughts.”
“A burning desire to be and to do is the starting point from which the dreamer must take off. Dreams are not born of indifference, laziness, or lack of ambition.”
“Those who win in any undertaking must be willing to burn their ships and cut all sources of retreat. Only by so doing can one be sure of maintaining that state of mind known as a burning desire to win, which is essential to success.”
“Wishing will not bring riches. But desiring riches with a state of mind that becomes an obsession, then planning definite ways and means to acquire riches, and backing those plans with persistence which does not recognize failure, will bring riches.”
The method by which desire for riches can be transmuted into its financial equivalent consists of six definite, practical actions.
Fix in your mind the exact amount of money you desire. It is not sufficient merely to say, “I want plenty of money.” Be definite as to the amount.”
Determine exactly what you intend to give in return for the money you desire. (There is no such reality as “something for nothing.”)
Establish a definite date when you intend to possess the money you desire.
Create a definite plan for carrying out your desire, and begin at once, whether you are ready or not, to put this plan into action.
Write out a clear, concise statement of the amount of money you intend to acquire, name the time limit for its acquisition, state what you intend to give in return for the money, and describe clearly the plan through which you intend to accumulate it.
Read your written statement aloud, twice daily, once just before retiring at night and once after arising in the morning. As you read, see and feel and believe yourself already in possession of the money.
You can never have riches in great quantities unless you can work yourself into a white heat of desire for money and actually believe you will possess it.
“If you do not see great riches in your imagination, you will never see them in your bank balance.”
“If the thing you wish to do is right and you believe in it, go ahead and do it. Put your dream across, and never mind what ‘they’ say if you meet with temporary defeat, for ‘they’ perhaps do not know that every failure brings with it the seed of an equivalent success.”
“You may have been disappointed, you may have suffered setbacks and defeat during hard economic times, you may have felt the great heart within you crushed until it bled. Take courage, for these experiences have tempered the spiritual metal of which you are made—they are assets of incomparable value.”
All who succeed in life get off to a bad start and pass through many heartbreaking struggles before they “arrive.”
“No one ever is defeated until defeat has been accepted as a reality.”
“There is a difference between wishing for a thing and being ready to receive it. You are never ready for a thing until you believe you can acquire it.”
“No more effort is required to aim high in life, to demand abundance and prosperity, than is required to accept misery and poverty.”
“Nothing is impossible to the person who backs desire with enduring faith.”
“All achievement, no matter what may be its nature or its purpose, must begin with an intense, burning desire for something definite.”
“Faith is a state of mind which may be induced by autosuggestion.”
“Faith is a state of mind which may be induced, or created, by affirmations or repeated instructions to the subconscious mind, through the principle of autosuggestion.”
“Repetition or affirmation of orders to your subconscious mind is the only method of voluntary development of the emotion of faith.”
“All thoughts which have been emotionalized (given feeling) and mixed with faith begin immediately to translate themselves into their physical equivalent or counterpart.”
“Each of us is what we are because of the dominating thoughts which we permit to occupy our mind.”
“Any idea, plan, or purpose may be placed in the mind through repetition of thought.”
“Your subconscious mind recognizes and acts only upon thoughts which have been well-mixed with emotion or feeling.”
“When visualizing (with closed eyes) the money you intend to accumulate, see yourself rendering the service or delivering the merchandise you intend to give in return for this money.
“Go into some quiet spot (preferably in bed at night) where you will not be disturbed or interrupted, close your eyes, and repeat aloud (so you may hear your own words) the written statement of the amount of money you intend to accumulate, the time limit for its accumulation, and a description of the service or merchandise you intend to give in return for the money.”
“As you carry out these instructions, see yourself already in possession of the money. For example, suppose that you intend to accumulate $500,000 by the first of January, five years hence, that you intend to give personal services in return for the money in the capacity of a sales representative.”
Your written statement of your purpose should be similar to the following:
By the first day of January, [here state the year], I will have in my possession $500,000, which will come to me in various amounts from time to time during the interim. In return for this money, I will give the most efficient service of which I am capable, rendering the fullest possible quantity, and the best possible quality of service in the capacity of selling…. (describe the service or merchandise you intend to sell). I believe that I will have this money in my possession. My faith is so strong that I can now see this money before my eyes. I can touch it with my hands. It is now awaiting transfer to me at the time and in the proportion that I deliver the service, I intend to render in return for it. I am awaiting a plan by which to accumulate this money, and I will follow that plan when it is received.
“Repeat this program night and morning until you can clearly visualize (in your imagination) the money you intend to accumulate.”
“Place a written copy of your statement where you can see it night and morning, and read it just before retiring and upon arising until it has been memorized.”
“There are two kinds of knowledge. One is general; the other, specialized. General knowledge, no matter how great in quantity or variety it may be, is of but little use in the accumulation of money.”
“Knowledge is only potential power. It becomes power only when, and if, it is organized into definite plans of action and directed to a definite end.”
“The individual who can organize and direct a Mastermind Group of people who possess knowledge useful in the accumulation of money is just as educated as anyone in the group. Remember that if you suffer from a feeling of inferiority because your schooling has been limited.”
“Your major purpose in life, the goal toward which you are working, will help determine what knowledge you need.”
“As knowledge is acquired, it must be organized and put into use, for a definite purpose, through practical plans. Knowledge has no value except that which can be gained from its application toward some worthy end.”
“Successful people, in all callings, never stop acquiring specialized knowledge related to their major purpose, business, or profession.”
“The person who stops studying merely because he or she has finished school is forever hopelessly doomed to mediocrity, no matter what that person’s calling.”
“The way of success is the way of continuous pursuit of knowledge.”
“We rise to high positions or remain at the bottom because of conditions we can control if we desire to control them.”
“Anybody can wish for riches, and most people do, but only a few know that a definite plan, plus a burning desire for wealth, are the only dependable means of accumulating wealth.”
“The only limitation is that which one sets up in one’s own mind.”
“Ideas can be transmuted into cash through the power of definite purpose, plus definite plans.”
“Riches, when they come in huge quantities, are never the result of hard work. Riches come, if they come at all, in response to definite demands, based upon the application of definite principles, and not by chance or luck.”
“Success requires no apologies. Failure permits no alibis.”
“Your achievement can be no greater than your plans are sound.”
“No follower of this philosophy can reasonable expect to accumulate a fortune without experiencing temporary defeat.”
“When defeat comes, accept it as a signal that your plans are not sound, rebuild those plans, and set sail once more toward your coveted goal.”
“A quitter never wins—and a winner never quits.”
“A follower cannot reasonably expect the compensation to which a leader is entitled, although many followers make the mistake of expecting such pay.”
“Most great leaders began in the capacity of followers. They became great leaders because they were intelligent followers.”
“The person who can follow a leader most efficiently is usually the one who develops into leadership most rapidly.”
“An intelligent follower has many advantages, among them the opportunity to acquire knowledge from his or her leader.”
“Most people go through life as failures because they habitually wait for the “time to be right” to start doing something worthwhile.”
“Before you even start to negotiate for a readjustment of your salary in your present position or seek employment elsewhere, be sure that you are worth more than you receive.”
“Many people mistake their wants for their just dues.”
“Genuine wisdom is usually conspicuous through modesty and silence.”
“Riches do not respond to wishes. They respond only to definite plans, backed by definite desires, through constant persistence.”
“When a group of individual brains are coordinated and function in harmony, the increased energy created through that alliance becomes available to every individual brain in the group.”
“The years between 40 and 50 are, as a rule, the most fruitful. Individuals should approach this age not with fear and trembling, but with hope and eager anticipation.”
“Positive and negative emotions cannot occupy the mind at the same time.”
The Seven Major Positive Emotions:
Desire
Faith
Love
Sex
Enthusiasm
Romance
Hope
The Seven Major Negative Emotions (To be avoided):
Fear
Jealousy
Hatred
Revenge
Greed
Superstition
Anger
Recommended Reading
If you like Think and Grow Rich, you may also enjoy the following books:
Awaken the Giant Within by Anthony Robbins
How to Win Friends and Influence People by Dale Carnegie
The 7 Habits of Highly Effective People by Stephen R. Covey
Waqar
A summary of the book 'Black Box Thinking' by Matthew Syed
The Book in Three Sentences
Success can only happen when we confront our mistakesMore people die from mistakes made by doctors and hospitals than from traffic accidents.
Aviation, on the other hands, has created an astonishingly good safety record because mistakes are learned from rather than concealed.
The Five Big Ideas
The single greatest obstacle to progress is failing to learn from mistakes.A cornerstone to success is a progressive attitude to failure.
“Only by redefining failure will we unleash progress, creativity, and resilience.”
“When we are confronted with evidence that challenges our deeply held beliefs we are more likely to reframe the evidence than we are to alter our beliefs.”
“Marginal gains is not about making small changes and hoping they fly. Rather, it is about breaking down a big problem into small parts in order to rigorously establish what works and what doesn’t.”
What is Black Box Thinking?
According to Syed, “[Black Box Thinking] is about the willingness and tenacity to investigate the lessons that often exist when we fail, but which we rarely exploit.” Furthermore, ““It is about creating systems and cultures that enable organizations to learn from errors, rather than being threatened by them.”Black Box Thinking Summary
“A failure to learn from mistakes has been one of the single greatest obstacles to human progress.”“A progressive attitude to failure turns out to be a cornerstone of success for any institution.”
“Society, as a whole, has a deeply contradictory attitude to failure. Even as we find excuses for our own failings, we are quick to blame others who mess up.”
“It is partly because we are so willing to blame others for their mistakes that we are so keen to conceal our own. We anticipate, with remarkable clarity, how people will react, how they will point the finger, how little time they will take to put themselves in the tough, high-pressure situation in which the error occurred. The net effect is simple: it obliterates openness and spawns cover-ups. It destroys the vital information we need in order to learn.”
“Only by redefining failure will we unleash progress, creativity, and resilience.”
“So, just to re-emphasize, for our purposes a closed loop is where failure doesn’t lead to progress because information on errors and weaknesses is misinterpreted or ignored; an open loop does lead to progress because the feedback is rationally acted upon).”
“In each case the investigators realised that crews were losing their perception of time. Attention, it turns out, is a scarce resource: if you focus on one thing, you will lose awareness of other things.”
“The problem was not a lack of diligence or motivation, but a system insensitive to the limitations of human psychology.”
“When people don’t interrogate errors, they sometimes don’t even know they have made one (even if they suspect they may have).”
“The mnemonic which has been used to improve the assertiveness of junior members of the crew in aviation is called P.A.C.E. (Probe, Alert, Challenge, Emergency).”
“[Black Box Thinking] is about creating systems and cultures that enable organizations to learn from errors, rather than being threatened by them.”
“In effect, practice is about harnessing the benefits of learning from failure while reducing its cost. It is better to fail in practice in preparation for the big stage than on the big stage itself. This is true of organizations, too, which conduct pilot schemes (and in the case of aviation and other safety critical industries test ideas in simulators) in order to learn, before rolling out new ideas or procedures. The more we can fail in practice, the more we can learn, enabling us to succeed when it really matters.”
“When we are confronted with evidence that challenges our deeply held beliefs we are more likely to reframe the evidence than we are to alter our beliefs. We simply invent new reasons, new justifications, new explanations. Sometimes we ignore the evidence altogether.”
“Cognitive dissonance occurs when mistakes are too threatening to admit to, so they are reframed or ignored. This can be thought of as the internal fear of failure: how we struggle to admit mistakes to ourselves.”
“The problem today, he says, is that we operate with a ballistic model of success. The idea is that once you’ve identified a target (creating a new website, designing a new product, improving a political outcome) you come up with a really clever strategy designed to hit the bullseye.”
“Professor Lane recommends an entirely different concept of success: the guided-missile approach.”
“Success is not just dependent on before-the-event reasoning, it is also about after-the-trigger adaptation.”
“In the absence of data, narrative is the best we have.”
“Marginal gains is not about making small changes and hoping they fly. Rather, it is about breaking down a big problem into small parts in order to rigorously establish what works and what doesn’t.”
“Creativity is, in many respects, a response.”
“If we wish to fulfill our potential as individuals and organizations, we must redefine failure.”
Waqar Ulhassan
Sunday 23 December 2018
A summary of the book 'The Art of Work' by Jeff Goins
The Book in Three Sentences
According to Victor Frankl, there are three things that give life meaning: a project, a significant relationship and a redemptive view of suffering.If we want true satisfaction in life, we have to rise above the pettiness of our own desires and do what is required of us.
Clarity comes with action
The Five Big Ideas
“A calling is what you have when you look back at your life and make sense of what it’s been trying to teach you all along.”“Most people waste the best years of their life waiting for an adventure to come to them instead of going out and finding one.”
“Sometimes all it takes to make a difficult decision is an affirming voice telling you what you know to be true but still need to hear.”
“Regardless of natural talent or the lack thereof, every person has the ability to improve themselves.”
“The basic idea of a portfolio life is that instead of thinking of your work as a monolithic activity, what if you chose to see it as the complex group of interests, passions, and activities it is?”
The Art of Work Summary
“Maybe we all have the power to turn our lives into significant stories if we start to see our difficulties as opportunities.”“[Victor Frankl] learned there are three things that give meaning to life: first, a project; second, a significant relationship; and third, a redemptive view of suffering.”
“What we all want is to know our time on earth has meant something. We can distract ourselves with pleasure for only so long before beginning to wonder what the point is. This means if we want true satisfaction, we have to rise above the pettiness of our own desires and do what is required of us. A calling comes when we embrace the pain, not avoid it.”
“In any great narrative, there is a moment when a character must decide to become more than a bystander.”
“Most people waste the best years of their life waiting for an adventure to come to them instead of going out and finding one.”
“And they learned, as you might, an important lesson: clarity comes with action.”
“A calling is what you have when you look back at your life and make sense of what it’s been trying to teach you all along.”
“But a vocation is not like that. It’s not something you try; it’s someone you become.”
“Every single thing that has ever happened in your life is preparing you for a moment that is yet to come. —UNKNOWN”
“Sometimes all it takes to make a difficult decision is an affirming voice telling you what you know to be true but still need to hear.”
“The worst way to get a mentor is to go find one. The best way is to see the one that’s already there.”
“Regardless of natural talent or the lack thereof, every person has the ability to improve themselves.”
“Any great discovery, especially that of your life’s work, is never a single moment. In fact, epiphany is an evolutionary process; it happens in stages.”
“First, you hear the call. It may sound different to each person, but it comes to us all.”
“Humility is a prerequisite for epiphany.”
“Second, you respond. Mere words will not suffice—you must act.”
“Third, you begin to believe.”
“The path to your dream is more about following a direction than arriving at a destination.”
“Every calling is marked by a season of insignificance, a period when nothing seems to make sense. This is a time of wandering in the wilderness, when you feel alone and misunderstood. To the outsider, such a time looks like failure, as if you are grasping at air or simply wasting time. But the reality is this is the most important experience a person can have if they make the most of it.”
“The basic idea of a portfolio life is that instead of thinking of your work as a monolithic activity, what if you chose to see it as the complex group of interests, passions, and activities it is?”
“And what if instead of identifying with a job description, you began to see the whole mass of things you do as one portfolio of activity?”
“This idea was first coined by Charles Handy in his book The Age of Unreason. In the book, Handy lays out five different types of work that make up your portfolio. They are: fee work, salary work, homework, study work, and gift work.”
“Fee and salary work are the only types of paid work and are somewhat self-explanatory: fee work means trading hours for dollars and a salary is a fixed income based on a job description.”
“Homework is work that you do at home, like mowing the lawn or spending time with your family. Study work is any intentional education that contributes to any work you do in the future, like reading a book or taking a vocational class. And gift work is any volunteer experience you might do, including giving your time to a local homeless shelter or even taking someone out to lunch to give them helpful career advice.”
“Handy then encourages what he calls “portfolio people” to organize their time not based on hours in a week, but rather days in a year. For example, if you need to make $50,000 per year and can figure out a way to make $250 a day, then you only need to work 200 days a year. The remaining 165 days can be spent on the rest of your portfolio.”
“Life is not a support system for your work; your work is a support system for your life.”
Waqar Ulhassan
Jim Rohn - 10 Steps to Achieving Anything You Want (Jim Rohn Personal De...
Great advice about personal development by Tony Robbins' coach, Jim Rohn, coach of coaches, enjoy the video and don't forget to comment.
10 Tips for Personal Self Development
Here are 10 tips to consider for your self development plan
1. Start Now
Do something about your personal development plan today. It’s going to take some time to achieve lasting change so you need to start now. You can build on what you do today, tomorrow. Don’t become a pro at crastination!
“You cannot escape the responsibility of tomorrow by evading it today.”
– Abraham Lincoln
2. Baby Steps
To make a plan you need to include steps. Break a large goal into it’s smallest components. Keep the end result in mind as you focus on the smaller bite sized steps.
3. Learn From Other People
You can gain from the success of other people and you can learn from their mistakes. Your own experience is a harsh teacher so learn from the mistakes of others. If you can find a mentor or coach your task will be easier. Read as many books as you can.
If you can’t afford to buy books or don’t want to spend the money borrow them from the library or do what I did when I was homeless… I would hang out in the bookstore, read as much as I could from a book, remember the page number I was on and then the next day go back and finish.
4. Embrace Change
The world is changing all the time. Even if you do nothing you will change by default as the world turns. There is no escape from this. If people and ideas didn’t change we would all still be living in caves.
Your personal self development plan needs to include how you are going to change, what action will you take? Only action leads to results. “I see better than I hear” comes to mind here.
5. Be Accountable
You are responsible for your own progress. You are responsible for what you are today and whereyou are today.
That means it’s your job to initiate the steps involved in your personal development plan. If you don’t bother, no one else will. It also means you own the result and no one else is to blame. Buck stops here!
6. Be Grateful & Recognize Your Worth
Focus on what you already have. Think about how others benefit from what you do. If you improve yourself, those benefits will increase. Your personal development is for others, as well as for you.
7. Be Intentional
Whatever you intend becomes your reality. Find your true intention before you resolve to do something and make sure you really want what you say you want. If your goal and your intention are not aligned, then you’ll think up lots of excuses and all sorts of situations to prevent your progress.
8. Challenge Yourself
Your goals need to be just out of reach. If you reach for an impossible target, you’re setting yourself up for a failure. If you stick to what’s easy, you’re denying yourself the satisfaction of achievement and only minimal change will occur. Find that middle ground with a stretch goal in your personal self development.
9. Follow Your Passion
It’s no good doing things that you don’t like. Chose actions that appeal to you and are in line with your values. Pick people to help you that you like being around. Make sure you’re following your heart while not running from the hard issues. Become a Master in the Art of Living where people can’t tell if you’re working or playing because, to you, you’re always doing both!
10. Keep Going & NEVER Give Up
Life works in cycles and moves to a rhythm. You will have up and downs. When you hit a slow point or things don’t seem to be moving, don’t give up, keep going. There is no such thing as continual rapid advancement and that means your personal development plan needs to be achievable and balanced. Find your rhythm and go with the flow. There’s no such thing as finished personal self development. You can go on learning, changing and renewing for all of your life.
Waqar
20 Quick Tips For Better Time Management
Are you usually punctual or late? Do you finish things within the time you stipulate? Do you hand in your reports/work on time? Are you able to accomplish what you want to do before deadlines? Are you a good time manager?
If your answer is “no” to any of the questions above, that means you’re not managing your time as well as you want. Here are 20 tips on how to be a better time manager:
Create a daily plan. Plan your day before it unfolds. Do it in the morning or even better, the night before you sleep. The plan gives you a good overview of how the day will pan out. That way, you don’t get caught off guard. Your job for the day is to stick to the plan as best as possible.
Peg a time limit to each task. Be clear that you need to finish X task by 10am, Y task by 3pm, and Z item by 5:30pm. This prevents your work from dragging on and eating into time reserved for other activities.
Use a calendar. Having a calendar is the most fundamental step to managing your daily activities. If you use outlook or lotus notes, calendar come as part of your mailing software. Google Calendar is great – I use it. It’s even better if you can sync it to your mobile phone and other hardwares you use – that way, you can access your schedule no matter where you are.
Use an organizer. The organizer helps you to be on top of everything in your life. It’s your central tool to organize information, to-do lists, projects, and other miscellaneous items.
Know your deadlines. When do you need to finish your tasks? Mark the deadlines out clearly in your calendar and organizer so you know when you need to finish them.
Learn to say “No”. Don’t take on more than you can handle. For the distractions that come in when you’re doing other things, give a firm no. Or defer it to a later period.
Target to be early. When you target to be on time, you’ll either be on time or late. Most of the times you’ll be late. However, if you target to be early, you’ll most likely be on time. For appointments, strive to be early. For your deadlines, submit them earlier than required.
Time box your activities. This means restricting your work to X amount of time.
Have a clock visibly placed before you. Sometimes we are so engrossed in our work that we lose track of time. Having a huge clock in front of you will keep you aware of the time at the moment.
Set reminders 15 minutes before. Most calendars have a reminder function. If you’ve an important meeting to attend, set that alarm 15 minutes before.
Focus. Are you multi-tasking so much that you’re just not getting anything done? If so, focus on just one key task at one time. Close off all the applications you aren’t using. Close off the tabs in your browser that are taking away your attention. Focus solely on what you’re doing. You’ll be more efficient that way.
Block out distractions. What’s distracting you in your work? Instant messages? Phone ringing? Text messages popping in? I hardly ever use chat nowadays. The only times when I log on is when I’m not intending to do any work. Otherwise it gets very distracting. When I’m doing important work, I also switch off my phone. Calls during this time are recorded and I contact them afterward if it’s something important. This helps me concentrate better.
Track your time spent. Egg Timer is a simple online countdown timer. You key in the amount of time you want it to track (example: “30 minutes”, “1 hour”) and it’ll count down in the background. When the time is up,the timer will beep. Great way to be aware of your time spent.
Don’t fuss about unimportant details You’re never get everything done in exactly the way you want. Trying to do so is being ineffective.
Prioritize. Since you can’t do everything, learn to prioritize the important and let go of the rest. Apply the 80/20 principle which is a key principle in prioritization.
Delegate. If there are things that can be better done by others or things that are not so important, consider delegating. This takes a load off and you can focus on the important tasks.
Batch similar tasks together. For related work, batch them together. For example, my work can be categorized into these core groups: (1) writing (articles, my upcoming book) (2) coaching (3) workshop development (4) business development (5) administrative. I batch all the related tasks together so there’s synergy. If I need to make calls, I allocate a time slot to make all my calls. It really streamlines the process.
Eliminate your time wasters. What takes your time away your work? Facebook? Twitter? Email checking? Stop checking them so often. One thing you can do is make it hard to check them – remove them from your browser quick links / bookmarks and stuff them in a hard to access bookmarks folder. Replace your browser bookmarks with important work-related sites. While you’ll still check FB/Twitter no doubt, you’ll find it’s a lower frequency than before.
Cut off when you need to. #1 reason why things overrun is because you don’t cut off when you have to. Don’t be afraid to intercept in meetings or draw a line to cut-off. Otherwise, there’s never going to be an end and you’ll just eat into the time for later.
Leave buffer time in-between. Don’t pack everything closely together. Leave a 5-10 minute buffer time in between each tasks. This helps you wrap up the previous task and start off on the next one.
Do you have any tips to be a better time manager? Feel free to share in the comments area!
Waqar
Source for the article.
Secrets Of Self Made Millionaires by Brian Tracy
Mind blowing presentation by Brian Tracy, what do you think? Please comment underneath.
Friday 21 December 2018
T. Harv Eker Interview - T. Harv Eker's Top 10 Rules For Success
Great tips for success, watch and learn, and then comment
How To Unlock Your Potential?
Probably the best advice about how to unlock your potential. Please watch till end and comment.
Thursday 20 December 2018
Wednesday 19 December 2018
How to Test Your Way to Profitable Facebook Ads
How to Test Your Way to Profitable Facebook Ads
You’ve probably heard something like this before: “Just test everything. That’s how you succeed with Facebook ads.” It’s true. As long as you test plenty of ad images, copy, and target audiences, you’ll eventually find success with Facebook ads. But, and this is a big but, you need to have a well thought out, structured approach to split testing your ad elements. If you do that, you’ll understand what’s working and what’s not, and you’ll continually improve the performance of your campaigns over time. In this post, I’m going to outline a simple but effective method you can use to test your way to profitable Facebook ads.
Which Facebook ads factors should you test?
Let’s start by getting clear on what you need to test. Facebook ad creative has two main elements:
The image or video
The ad copy (text)
There are multiple parts to the ad copy as well:
Let’s start by getting clear on what you need to test. Facebook ad creative has two main elements:
The image or video
The ad copy (text)
There are multiple parts to the ad copy as well:
The headline
The body
The link text description
Previously you could enter some custom text in the URL description as well, but Facebook has since removed this ability and now you can only enter a URL there.
To keep things simple, I’ll just refer to the copy as one element for now. The other main element you’ll need to test is your target audience. This is who you show your ads to. So to sum it up, at a minimum you’re going to want to test:
Different images or videos
Different sets of ad copy
Different target audiences
This can lead to an expensive number of combinations to test. Let’s say you have 3 images, 3 sets of ad copy, and 3 different target audiences. That’s 3 x 3 x 3 = 27 different combinations. If you’re spending $5/day per combination, that quickly jumps up to a $135/day in ad spend (27 x $5). How do you manage it all so you can still test your ads without requiring a large budget to do so? It’s all about prioritizing. Focus on testing the elements that make the biggest impact on your results first, and worry about things that make less of a difference later on. According to a study by Adespresso, your ad image has the biggest impact on performance, followed by the ad copy used in the body. This means you should focus on A/B testing images first. With that in mind, your initial ad testing might look something like this:
3 different images
1 set of copy
2 different target audiences
That brings it down to 6 different combinations to test. And it brings the cost down to a much more reasonable $30/day if you’re spending $5/day on each test. Got an even smaller budget? No worries. You could cut it back to 2-3 images, 1 set of copy, and 1 audience. The point here is to just make sure you’re testing the most important elements first. Then once you find which image is working best, you can take that 1 image and test it with 2-3 different sets of copy. This keeps the number of tests you’re running at any one time down to a minimum.
How to structure your campaigns, ad sets & ads
Now let’s look at how to set up your tests in the Facebook Power Editor. First, the campaign. Use one campaign per objective. If you’re running ads with a website conversions objective, they will all sit under a single campaign with that objective.
Under that, I recommend having one ad set per ad that you’re running. This means if you have 6 ads to test, you will have 6 separate ad sets. If you group multiple ads under a single ad set, Facebook will pick a “winner” for you very early on. It will then stop showing the other ads to people. By creating separate ad sets, you ensure that you collect enough data to make an informed decision about which ads to keep on and which ads to turn off. So if you’re testing 6 different ad/audience combinations, the structure will look like this:
1 campaign
6 ad sets
6 ads (1 under each ad set)
Generally when I’m starting out I’ll allocate my total budget evenly across all ad sets. If the budget is $30 in this example, each ad set is allocated $5.
If you want to get even more granular, separate your ad sets based on placement and even demographic details in some cases.
For example, if you’re running ads in the news feed and in the right column, create one ad set targeting the news feed only, and another for the right column only. There are 2 reasons for this: 1. Performance can differ across placements. By separating them you can see which placement performs better and turn the other ones off. 2. The ad creative looks different for each placement. There’s far less text on a right column ad compared to a news feed ad. For that reason, use separate text (copy) for each placement to make sure you’re communicating your message effectively.
The body
The link text description
Previously you could enter some custom text in the URL description as well, but Facebook has since removed this ability and now you can only enter a URL there.
To keep things simple, I’ll just refer to the copy as one element for now. The other main element you’ll need to test is your target audience. This is who you show your ads to. So to sum it up, at a minimum you’re going to want to test:
Different images or videos
Different sets of ad copy
Different target audiences
This can lead to an expensive number of combinations to test. Let’s say you have 3 images, 3 sets of ad copy, and 3 different target audiences. That’s 3 x 3 x 3 = 27 different combinations. If you’re spending $5/day per combination, that quickly jumps up to a $135/day in ad spend (27 x $5). How do you manage it all so you can still test your ads without requiring a large budget to do so? It’s all about prioritizing. Focus on testing the elements that make the biggest impact on your results first, and worry about things that make less of a difference later on. According to a study by Adespresso, your ad image has the biggest impact on performance, followed by the ad copy used in the body. This means you should focus on A/B testing images first. With that in mind, your initial ad testing might look something like this:
3 different images
1 set of copy
2 different target audiences
That brings it down to 6 different combinations to test. And it brings the cost down to a much more reasonable $30/day if you’re spending $5/day on each test. Got an even smaller budget? No worries. You could cut it back to 2-3 images, 1 set of copy, and 1 audience. The point here is to just make sure you’re testing the most important elements first. Then once you find which image is working best, you can take that 1 image and test it with 2-3 different sets of copy. This keeps the number of tests you’re running at any one time down to a minimum.
How to structure your campaigns, ad sets & ads
Now let’s look at how to set up your tests in the Facebook Power Editor. First, the campaign. Use one campaign per objective. If you’re running ads with a website conversions objective, they will all sit under a single campaign with that objective.
Under that, I recommend having one ad set per ad that you’re running. This means if you have 6 ads to test, you will have 6 separate ad sets. If you group multiple ads under a single ad set, Facebook will pick a “winner” for you very early on. It will then stop showing the other ads to people. By creating separate ad sets, you ensure that you collect enough data to make an informed decision about which ads to keep on and which ads to turn off. So if you’re testing 6 different ad/audience combinations, the structure will look like this:1 campaign
6 ad sets
6 ads (1 under each ad set)
Generally when I’m starting out I’ll allocate my total budget evenly across all ad sets. If the budget is $30 in this example, each ad set is allocated $5.
If you want to get even more granular, separate your ad sets based on placement and even demographic details in some cases.
For example, if you’re running ads in the news feed and in the right column, create one ad set targeting the news feed only, and another for the right column only. There are 2 reasons for this: 1. Performance can differ across placements. By separating them you can see which placement performs better and turn the other ones off. 2. The ad creative looks different for each placement. There’s far less text on a right column ad compared to a news feed ad. For that reason, use separate text (copy) for each placement to make sure you’re communicating your message effectively.
Interest targeting
Interest targeting is also another element to test. If you go this route, I recommend including only 1 interest per ad set. You can group very closely related interests in an ad set, but I suggest sticking to 1 if possible. Let’s say you’re interested in targeting people interested in growing an email list. You might pick interests like ‘Online Business’, ‘Gary Vaynerchuck’, or ‘Smart Passive Income’. You should put each of those interests in a separate ad set, rather than bunching them together. The only exception is if they are very closely related. For example, if you were targeting ‘Online business’ and ‘Internet Business’, you could put those together as they are the same thing just worded differently. This allows you to see how well each target interest is performing. If you bunch them all together, you have no idea which interests are delivering good results and which ones aren’t.
Interest targeting is also another element to test. If you go this route, I recommend including only 1 interest per ad set. You can group very closely related interests in an ad set, but I suggest sticking to 1 if possible. Let’s say you’re interested in targeting people interested in growing an email list. You might pick interests like ‘Online Business’, ‘Gary Vaynerchuck’, or ‘Smart Passive Income’. You should put each of those interests in a separate ad set, rather than bunching them together. The only exception is if they are very closely related. For example, if you were targeting ‘Online business’ and ‘Internet Business’, you could put those together as they are the same thing just worded differently. This allows you to see how well each target interest is performing. If you bunch them all together, you have no idea which interests are delivering good results and which ones aren’t.
Run your campaigns and make data-driven decisions
After your ads are all set up, it’s time to kick things off and… Wait. This is the most difficult thing for a new Facebook advertiser to do. Instinct tells you to watch your new ads like a hawk. You’re tempted to look at your campaigns every hour to see how they’re doing. And worst of all, there’s a temptation to turn ads off or scale some up after just a couple of hours. This is not what you want to do, despite your urge to do it anyway. Here’s the process I like to follow instead. Remember, I’m just giving you some numbers to use as a guide here, don’t take them as absolute benchmarks you have to stick to.
After your ads are all set up, it’s time to kick things off and… Wait. This is the most difficult thing for a new Facebook advertiser to do. Instinct tells you to watch your new ads like a hawk. You’re tempted to look at your campaigns every hour to see how they’re doing. And worst of all, there’s a temptation to turn ads off or scale some up after just a couple of hours. This is not what you want to do, despite your urge to do it anyway. Here’s the process I like to follow instead. Remember, I’m just giving you some numbers to use as a guide here, don’t take them as absolute benchmarks you have to stick to.
Let each ad run for at least 2-3 full days
First, run the ads for at least 3 days. Longer if possible. Why three days? Because that allows Facebook’s algorithm to settle in and optimize itself. It also gives you time to collect a meaningful amount of data. The other reason is because your ads perform differently on different days of the week. For example, Monday & Tuesday might be bad, but Friday & Saturday could deliver leads at half the cost of Monday & Tuesday. If you run your ads for one day, and it happens to be a Monday, you’ll see poor results that aren’t a true reflection of your overall performance. Ideally you want to run the ads for as long as possible, but three days is the absolute minimum I recommend if you’re strapped for time and/or budget.
First, run the ads for at least 3 days. Longer if possible. Why three days? Because that allows Facebook’s algorithm to settle in and optimize itself. It also gives you time to collect a meaningful amount of data. The other reason is because your ads perform differently on different days of the week. For example, Monday & Tuesday might be bad, but Friday & Saturday could deliver leads at half the cost of Monday & Tuesday. If you run your ads for one day, and it happens to be a Monday, you’ll see poor results that aren’t a true reflection of your overall performance. Ideally you want to run the ads for as long as possible, but three days is the absolute minimum I recommend if you’re strapped for time and/or budget.
Wait until your ads also have at least 1000 impressions
I also like to make sure the ads receive a significant number of impressions. As a guide, aim for at least 1000 impressions. This is to ensure that you’ve got enough data to reach statistical significance. I’ve seen so many cases where people will run an ad for a day, see really cheap conversions (for example, $0.50 each) and decide to bump up the budget from $5/day to $100/day. All of a sudden those $0.50 conversions become $7 conversions. Here’s why: If you’re lucky and get 2 conversions after spending just $1 on ads, it looks like you’re getting $0.50 conversions. But after spending just $1, you just don’t have enough data to really know. If those first 2 conversions were just luck, you might find that you only get 1 conversion from the next $10 you spend. Now you’ve spent $11 and got 3 conversions—an average of $3.66 per conversion. So, only move on to the next step after you’re comfortable you have enough data to make informed decisions.
I also like to make sure the ads receive a significant number of impressions. As a guide, aim for at least 1000 impressions. This is to ensure that you’ve got enough data to reach statistical significance. I’ve seen so many cases where people will run an ad for a day, see really cheap conversions (for example, $0.50 each) and decide to bump up the budget from $5/day to $100/day. All of a sudden those $0.50 conversions become $7 conversions. Here’s why: If you’re lucky and get 2 conversions after spending just $1 on ads, it looks like you’re getting $0.50 conversions. But after spending just $1, you just don’t have enough data to really know. If those first 2 conversions were just luck, you might find that you only get 1 conversion from the next $10 you spend. Now you’ve spent $11 and got 3 conversions—an average of $3.66 per conversion. So, only move on to the next step after you’re comfortable you have enough data to make informed decisions.
Find winners & scale up
After a few days it’s time to look at the reports to see which ads are performing well and which ones aren’t.
After a few days it’s time to look at the reports to see which ads are performing well and which ones aren’t.
The performance metrics that matter
Facebook ad reports are a bit daunting when you first look at them, so let’s talk about what you should focus on to determine whether or not an ad is performing well. First, you need to figure out what your primary metric is. If you’re goal is email signups, webinar registrations, or any other event that requires someone to convert, your primary metric will be Cost Per Conversion (CPC).
That’s the number that matters most when you’re deciding if an ad is performing well or not. At the end of the day that’s all that matters. Sure, clickthrough rates and other metrics are important, but they all feed into the one number that matters most—your cost per conversion. And if your goal is just website clicks? Then the most important metric when judging an ad performance is going to be your cost per link click (not just cost per click. It’s about link clicks).
The key here is to focus on the metric that is most closely aligned with your end goal.
Facebook ad reports are a bit daunting when you first look at them, so let’s talk about what you should focus on to determine whether or not an ad is performing well. First, you need to figure out what your primary metric is. If you’re goal is email signups, webinar registrations, or any other event that requires someone to convert, your primary metric will be Cost Per Conversion (CPC).
That’s the number that matters most when you’re deciding if an ad is performing well or not. At the end of the day that’s all that matters. Sure, clickthrough rates and other metrics are important, but they all feed into the one number that matters most—your cost per conversion. And if your goal is just website clicks? Then the most important metric when judging an ad performance is going to be your cost per link click (not just cost per click. It’s about link clicks).
The key here is to focus on the metric that is most closely aligned with your end goal.
Optimizing your ads
Turn off all ads that aren’t the top 1 or 2 performers based on your primary metric. Next, you’ll want to: a) allocate extra budget to the top performers; or b) set up a new round of ads to test. You might even want to do both, depending on your budget & how many ads you’ve tested already. If you’re ready to scale up: Only increase the budget of your winning ad sets by a maximum of 50% every 24-48 hours. The more gradual you can be, the better. This gives Facebook’s algorithm time to adjust to the new budget and helps prevent blow-outs in your costs. Takeaways:
Turn off your underperforming campaigns
Increase the budget on the best performing campaigns by a maximum of 50% per day
Start a new series of tests if you still have images or copy to test
Turn off all ads that aren’t the top 1 or 2 performers based on your primary metric. Next, you’ll want to: a) allocate extra budget to the top performers; or b) set up a new round of ads to test. You might even want to do both, depending on your budget & how many ads you’ve tested already. If you’re ready to scale up: Only increase the budget of your winning ad sets by a maximum of 50% every 24-48 hours. The more gradual you can be, the better. This gives Facebook’s algorithm time to adjust to the new budget and helps prevent blow-outs in your costs. Takeaways:
Turn off your underperforming campaigns
Increase the budget on the best performing campaigns by a maximum of 50% per day
Start a new series of tests if you still have images or copy to test
Rinse & repeat
Now it’s simple a case of repeating the testing cycle until you’re confident that you’re getting great results. You can adjust this process to suit your budget, test fewer combinations at a time, or test hundreds at once if your budget allows. It’s completely up to you. By sticking to a structure like this and making decisions based on data rather than your gut feelings, you’ll greatly increase your chances of creating profitable Facebook ad campaigns. When you get more advanced you will also want to start testing and improving external elements like your opt-in offers, landing pages, and webinars as well. But the less you test at once, the easier the process will be.
Now it’s simple a case of repeating the testing cycle until you’re confident that you’re getting great results. You can adjust this process to suit your budget, test fewer combinations at a time, or test hundreds at once if your budget allows. It’s completely up to you. By sticking to a structure like this and making decisions based on data rather than your gut feelings, you’ll greatly increase your chances of creating profitable Facebook ad campaigns. When you get more advanced you will also want to start testing and improving external elements like your opt-in offers, landing pages, and webinars as well. But the less you test at once, the easier the process will be.
Six major differences between Facebook awareness and conversion campaigns
Facebook is the biggest social network on Earth, and Facebook advertising has long been known as a great social advertising channel to drive user awareness and engagement.
However, in recent years Facebook has made incredible improvements to its advertising service and has become one of the best digital ad channels for conversion-driven campaigns.
In many verticals, Facebook even outgrew Google in driving large numbers of leads and orders, such as in fashion, banking, lead-generation, and more.
Facebook conversion campaigns have some fundamental differences from Facebook awareness campaigns, in terms of goals, KPIs, ad types, ad messages, and landing page activities. But not everybody realizes this difference, especially traditional marketers.
Thus, we often hear clients asking “Why don’t our ads show up all the time?” or “Why isn’t our reach very high?” Even though their Facebook campaigns are generating steady, high sales volumes at a low cost-per-acquisition.
In order to achieve great conversion performances with Facebook advertising, you should realize the major differences between the two types of campaigns.
Different campaign goals
Most awareness campaigns focus on audience communication. The key question being “How can we reach the most target users and engage them with our message?”
Conversion campaigns are more result-oriented. The key questions are “How can we get the most sales, or leads, or user signups with the given ad budget?” and “What is the maximum ad budget we can spend to get the most conversions at an acceptable CPA?”
For example, a brand may want to reach the largest relevant consumers possible to spread the word about a new innovative product, but a retailer would prefer to have a lot of people making purchases on the site or in-store.
Similarly, a local beauty school would prefer to get a high number of prospective student signups more than reaching the most “relevant” people in their local area.
Different KPIs
For awareness campaigns, the KPIs should measure the communication’s effectiveness. In Facebook, the metrics are: reach, visits, shares, comments, likes, cost-per-engagement, fan growth, etc.
For conversion campaigns, the KPIs are about business performance, such as number of conversions (leads/orders/signups), CPA (cost-per-acquisition), ad spend, average order size, lead quality (follow up success rate) etc.
Different user interactions
Awareness campaigns often focus on how users interact with the ad itself, and less on how users interact with the web pages. Website visits are viewed as “ad clicks”. Very few awareness campaigns measure user interactions on the site, such as newsletter signups or submitted forms.
In conversion campaigns, the conversion actions mostly happen on the website itself, not in the ad, such as making a purchase, signing-up for membership, or downloading an app. This adds an extra layer of complexity to the campaign optimization and requires a lot more effort.
New Facebook ad types like Facebook Lead Ads now allow users to sign up directly from the ad itself, without needing to go to the site. We’ve seen this type of ad dramatically increase conversion performance.
Different ad types
While actual results depend greatly on each situation, in general, some Facebook ad types works better for conversion campaigns, some work better for awareness campaigns, and some can work for both.
Facebook promoted posts are great for engaging your customers and building loyalty. But if you run a conversion campaign, it may not be the best choice to drive direct conversions.
Facebook newsfeed ads and right column ads can achieve great results for awareness campaigns and conversion campaigns. The new carousel ad has excellent storytelling capability, but also generates good conversions.
For conversion campaigns, newsfeed ads often perform much better than right column (RC) ads. Because RC ads work similar to banner ads, RC ads often achieve a very high reach but a lower conversion rate than newsfeed ads. Facebook remarketing can enhance the RC ad performance, but it will depend on the remarketing list size.
Other Facebook ad products are designed for specific businesses:
Facebook lead ads work amazingly well for lead-gen campaigns, as users can submit information directly on the ad itself without the need to go to the landing page.
Facebook product ads are excellent for Ecommerce sites to generate orders.
Different ad messages
To write effective ads for conversion, there is a rule: “Clarity trumps persuasion.” High-conversion Facebook ad copy often communicates the values and usage of the products/services, how they help solve consumers’ problems, and good pricing and promotions to motivate them to act.
Meanwhile, awareness ad copy tends to focus on emotional storytelling to influence brand perception in consumers’ minds.
Different campaign optimization
In awareness campaigns, the consumer research phase is critical to set up the campaign and write ad messages that communicate effectively with audiences.
In conversion campaigns, while consumer research is equally critical, the ongoing testing and optimization process is the key to achieving great results.
No matter how great the research is, in most cases the conversion campaigns do not produce optimal results on day one. By rigorously analyzing all the numbers, and testing every element of the campaigns, from campaign/ad set structure, ad copy/images, targeting, bidding, and landing pages, we can find winning combinations that generate best returns.
Thus, conversion campaigns rarely run as “set it and forget it”, but demand on-going tweaks and monitoring.
Facebook advertising can be a powerful digital channel for both awareness campaigns and conversion campaigns. By understanding the fundamental differences between the two campaign types, you can better organic your next Facebook campaign to success and deliver the right KPIs that clients are looking for.
A Guide to Facebook Ads Targeting Strategy
If you run Facebook lead ads, you might have this question, “who should I actually be targeting with Facebook lead ads?”
While there are thousands of different ways you could setup your targeting for any given ad campaign, there are 5 primary filters you should care about: location, demographics, interests, behaviors, and connections.
Location - Use the location setting to choose people to target in a certain area by country, state, city, zip code, etc. If you’re a store front-only Connecticut shop with English-only marketing materials, you probably shouldn’t waste your ad spend on ads targeting people in Brazil who won’t be able to access your products. That said, if you’re a larger ecommerce store, use wider location features like state or country to target more people.
Examples of location options to choose from:
Country
State
Region
Zip Code
County
Demographics - Think about your buyer persona and the target audience for your campaign. Are most of your current customers women? Or, are you looking expand the market for your products among college students? Use demographic data like age, gender, language, etc. to really hone in on your target persona’s demographic characteristics.
Some examples of demographic data you can choose from:
Education (degree, school, field of study)
Age
Political Affiliation (US Conservative, US Liberal, etc)
Work (Job titles)
Company (Size, industry)
Relationship Status (Single, in a relationship, length of relationship and/or marriage)
Recent life events (new job, just had a baby, just got married, recently moved)
Interests - Use interests targeting to target buyer personas that might be more specific, like a bike store trying to target people who have expressly shown interest in bikes on Facebook.
Examples of interest targeting features include:
The business or industry an individual works in (marketing, technology, construction, sales, health care, etc).
Hobbies and activities (biking, sports, travel, politics & social issues, etc.)
Entertainment (games, movies, music, TV)
Shopping and fashion (beauty, clothing, shopping, etc.)
Behaviors - Behavior-driven ads are some of the most powerful to use for specific lead generation campaigns. Remember, generating leads is action-driven; a lead is someone who has expressed actual interest in your product or service in some way. For instance, say someone recently read one of your blog posts or looked at one a few products on your site. Using these types of behaviors to drive the targeting of your ads is a great way to use lead generation ads.
Examples of behavior targeting:
Web activity (clicked a link on your site, read an article, came to one of your landing pages, added an item to their cart and left it, spent money online, created a facebook event, etc.)
Mobile device users (using a tablet or mobile device via brand, new tablet owner, etc.)
Traveling (intending to travel, commuter, returned from trip, checked into a new location, etc.)
Connections - The last primary category of targeting features is connection-based. This could include people that following your facebook page or are invited to events. Use this targeting feature to include or exclude people already interacting with your brand depending on the goal of your campaign.
Examples of using connections in targeting settings:
Include anyone already connected to your page, app or event
Exclude anyone already connected to your page, app, or event
Include people whose friends are already connected to your page, app, or event.
Now that you know what specific targeting features are available, you may be wondering how to develop a targeting strategy for each campaign you run. It all comes down to setting a goal for you campaign and knowing your buyer persona.
First, decide on the target audience of your campaign. Is it a campaign that’s suitable for your whole audience -- like a holiday coupon deal for anyone -- or an offer that’s most relevant for people not already aware of your brand?
Use the demographic and connections tools to set these targeting features based on what makes the most sense for the campaign.
Next, use interest and behavior data to narrow your audience down depending on the breadth of your budget. If you have a small budget, use narrower targeting features to try and reach the best people possible to see your ad. If you have a larger budget and your campaign’s goal is brand awareness, you can use broader targeting data. That said, always make sure to target only those who are most likely to be interested in what you’re promoting.
What targeting strategies should I use for lead ads specifically?
The targeting strategies we’ve covered so far can be used for any type of Facebook ad. However, lead ads are a bit different because you’re trying to get someone to immediately fill out a form for more information.
With lead ads, try to be as specific as possible and rely more heavily on interests, behavior, and demographic data than connections data. Behavior targeting is especially good for lead generation ads because you can use retargeting features to specifically target individuals who have already taken some action on your site previously.
Retargeting helps you bring people’s interest back to your brand. If someone is already familiar with your brand but hasn’t become a lead yet, lead ads might be just the right method to get them to convert without waiting for them to come back to your site and fill out the form.
Source
Best Facebook Advertising Audience Size
Hi readers!
Are you wondering what the Best Facebook Advertising Audience Size is? If so then you are not alone. A lot of people are wondering that the Best Facebook Advertising Audience Size is. Watch the video above and I will tell you the best Audience size for Facebook ads. But if you are just not in a place where you can watch the video then I have summarized the video below in this blog post.
The best audience size for your Facebook ads campaign is around 500,000 – 1,000,000 people. This seems to be the sweet spot for Facebook. Let me explain why.
Best Audience Size: 500,000 – 1,000,000
In general when you target over 1,000,000 on Facebook your audience is broad. You (and Facebook) won’t be able to find the right people who are interested in your offer. Yes if you let Facebook run its magic long enough it will be able to find them. But you will have spent a lot of money and pain on a loosing campaign. So if you audience is over 1,000,000 try adding in some interests to get it smaller.
What if you audience is too small?
This is the more common problem. I see it mostly with local businesses. So what should you so if you have local business and there are only 75,000 people in your city or town?
When your audience is small (under 500,000) you loose Facebook’s magic for picking people who match the goal you want. Let’s look at a quick example:
Let’s say you want Facebook to optimize for website clicks. With an audience of 500,000 Facebook knows people who like to click on ads. So it shows your ads to those people. You get lots of clicks. But Facebook also does not show your ad to people who do not click on ads.
When your audience drops below the 500,000 mark you start to force Facebook into showing your ads to people who are not an ideal fit. These would be people who match all your criteria but do not click on ads or sign up for offers. What happens? Your campaign just does not preform as well. Not much you can do about it either.
So if you are local business and only have 75,000 people in your town just know your audience is already too small. Leave it where it is and do not filter down anymore. In most cases just limiting it to your local town is enough filtering. The good news? You can reach your entire town pretty cheaply.
This same problem happens when you are getting great results with and audience on $10 a day. Then you bump your budget to $50 a day and the whole campaign falls apart. You are running out of the low hanging fruit that Facebook can easily find for you.
By keeping your audience around 500,000 – 1,000,000 people you give Facebook enough room to find people who click on sites, sign up for offers, and buy things. It also gives you room to add more money to your campaign once you see it working.
TIP: When you increase your daily spend on a campaign do it slowly.
You want to give Facebook time to react to the change. Plus you want to see how quickly you start moving away from the easy converters to other people. You will notice your cost per click or cost per conversion increasing. This is what is happening.
As you can see just getting the right Facebook advertising audience size is just the beginning. You need to know how to scale it and what to do if you just can’t get enough people to get your audience size big enough.
Source
Tuesday 18 December 2018
Monday 17 December 2018
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